Eazicolor, Pakistan’s national brand offers hair color and hair care products to its clients. The company headquarter is located in Sialkot, Pakistan. Eazicolor is a worldwide brand under Courage Trading Private Limited and is proven to be the business to possess, produce and deliver the first synthetic hair color items in Pakistan. The company believes in manufacturing quality and eco-friendly products. According to Eazicolor the relationship between manufacturers and consumers is based on trust and loyalty.
Vision Statement
We want to make everybody's hair lovely and solid. We are
engaged to convey to you our best. In our vision, harm-free items,
budget-friendly, quick delivery, and most significant consumer satisfaction are
our priorities. Our items are quality-arranged because our specialists simply
don't make it; they test it over and over then it reaches you.
History
1. Foundation
Eazicolor came into existence in 2019. Eazicolor's headquarter
in Sialkot was launched and registered in 2019. At the time of registration,
the team consisted of 100 members and within three years the number of
employees has increased gradually over time. At first, the business had
introduced its professional tube product and with time it progressed by
launching more product lines like shampoos, conditioners, hair colors for both
men and women, bleaches, and many more times.
2. Research Development Facilities and Distribution Centers
The products are manufactured and assembled in Lahore. The
largest manufacturing factory and distribution center is in Lahore. Eazicolor
distribution centers are located all over the major cities of Pakistan which
include Karachi. Islamabad, Quetta, Multan, Lahore, Gujranwala, Hyderabad,
Sialkot, etc. Eazicolor earns huge revenue by selling its products through Online
and Offline platforms.
3. Media
At the time of the headquarters inauguration in 2019,
immense media coverage was launched by ARY News and GEO Pakistan. Since
Eazicolor has come into existence it has been socially active on Facebook and
Instagram. Eazicolor frequently runs campaigns on its social media platforms
and an immense number of audience and attention has been captured through these
platforms.
Marketing
Eazicolor has been sponsored by Courage Trading Private
Limited since the day of its existence, 2019. The current ambassador of
Eazicolor is Ayeza Danish Taimoor.
Since the day of existence Eazicolor’s slogan is "One Color
One Nation". The slogan represents equality and harmony among people. The
purpose is to make the audience feel confident and graceful about their hair,
ensuring them that no other color would be as authentic and strong as
Eazicolor. Even by producing great quality, the product is successful in being
a budget-friendly outcome for its consumers.
Eazicolor had established its e-commerce business side by
side with the inaugural of their headquarters in Sialkot. The e-commerce
business has been successful in generating great revenue for the business
company.
Corporate Affairs
1. Head Office
Eazicolor's head office is located at Wazirabad Road, Harrar,
and Sialkot Punjab. The property was constructed in 2019 with brick wood,
marble, and cement. The property was set in motion by Ahsan Majeed (Chief
Executive Officer). The building is designed modernly and consists of four
floors. The first floor consists of an IT Department, Call Centers, and
Accounts Office, CEO Office, and meeting rooms are available. On the second
floor, there is an event hall where events and announcements are held and
celebrated. The third floor contains a huge terrace and rooms are constructed
for workers. The entire building is furnished with tiles, air-conditioners and
fans, glass doors, and windows are installed for ventilation. CCTV cameras and
strong security equipment are installed in the building.
2. Corporate Governance
The following are those individuals who are deeply involved
in the launch and recognition of Eazicolor, Chief Executive Officer of
Eazicolor is Ahsan Majeed, Executive Director is Abdullah Sheikh Ratra, Abdul
Waheed Bhatti , Habeeb Ullah Baig and General Manager is Muhammad Luqman. With the
support, guidance, and assistance of the individuals aid from the Government of
Pakistan is also ensured.
Business Figures
Joint Venture
Eazicolor is in a joint collaboration with Jeeto Pakistan
(Win Pakistan). Jeeto Pakistan is a game show hosted in Pakistan and is aired
on ARY Digital, the show is hosted by a well-known actor Fahad Mustafa. The
show is endorsed by millions of people; the people who participate in the game
are gifted with awards. Eazicolor acts as a sponsor in this show.
Research and Innovation
1. Chroma Technology
Eazicolor has initiated utilizing Chroma Technology in its
hair color products. Chroma Technology is involved in producing the world's
best optical channels and channel sets. The organization has some expertise in
the plan and production of optical channels and coatings for applications that
require the best accuracy in shading detachment, optical quality, and sign
exquisite.
2. Micro Connective Technology
At the time of manufacturing the product, this particular
technology is used to achieve an everlasting color when applied to hair. In the
hair color molecule, special micro-sized molecules would be linked with a hair
pole which would be entered through a minute opening so that major molecules do
not get aired into the atmosphere after each color visit. Due to the
micro-sized molecules being absorbed in hairless ammonia elements would be
present in the formula. Also, hair conditioning would be improved and due to
particles being locked the hair color would last longer and would be more
prominent also hair would be shiny. The micro-sized molecules are not harmful
as they attain Vitamin E and Omega-9, by adding these elements hair would be
silky and healthy. According to the lab tests, the hair color permanence would
be increased to 38%.
3. Hybrid/Dual Color System
The Hybrid/Dual Color System is a type of technology that
would permit each tube the accessibility to whether permanent or semi-permanent
the hair color. Due to this technology the color can balance the mid-length and
root hair color. Hence absolute results would be shown with the utmost condition
causing the shine to last longer.
Corporate Social Responsibility
1. Testing
Eazicolor's team’s utmost priority is to ensure that its
potential customers are offered with the best quality products. To maintain the
quality of products frequent testing of products is performed before launching
them in the market. The research team and professional Engineers of Eazicolor
are highly qualified and experienced individuals who are determined to make
sure that during production and testing no harm is induced to any living
species or human. The manufacturing and assembling of the product are done in
Pakistan and from the initiation process until the product is packaged and
placed in a warehouse strict protocol and policies are practiced and followed. The
use of expired ingredients, elements is prohibited. The suspicion of any item
used which is against any religious belief is strictly not entertained. A
detailed set of instructions in the product is also provided by the
manufacturers for the customers as stated by the health and safety policy of
the government.
Target Audience
The firm goal is to target both males and females of the
society who are of any age and belong to any area of Pakistan. The potential
audience belongs to the middle income to high-income level groups. The
distribution centers are placed in the major cities of Pakistan, for the ease
of its customers so they can easily access the product. According to Eazicolor
the relationship between a brand and consumer is based on trust, support, and
loyalty. Therefore, the business manufacturers hand the consumers the best
quality products. Eazicolor's priority is to satisfy and please its consumers
under every circumstance.
Brand Portfolio
1. Professional and Consumer Products
Eazicolor entertains its customers with a wide range of
product lines. The product lines consist of shampoos, conditioners, bleach,
hair masks and serums, and professional tubes. Eazicolor shades encompass 71
shades and 14 tonal families, from dark chocolate, hazel, brown, soft pastel
and neon colors, vibrant coppers, with Superlight blondes. The products
introduced by Eazicolor are as follow:
§ Super Cool Shampoo
§ Super Silver Shampoo
§ PH 6 Sulphate Free Shampoo
§ Keratin Complex Shampoo
§ Color Lock Shampoo
§ Clarifying Shampoo
§ Keratin Complex Conditioner
§ Power Lift Blond with Keratin
§ Color Lock Conditioner
§ Super Silver Mask
§ Hair Mask
§ Eazicolor Professional Tubes
§ Eazicolor Developer
§ Tone on Tone Enhancer
§ Hair Serum
§ Power Lift Blond
§ Power Lift Blond with Plex
§ Power Lift Blond Dust Free
§ Eaziplex Fiber Bond System Kit Pack
§ Bond Builder
§ Bond Sealer
§ Bond Sustainer
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